Loerie's Digital chairman calls 2007 The Year of Going Digital

Digital entries for the 2007 Loerie Awards are up a staggering 34% from last year, with the experiential category showing the largest growth across all Loeries entries.
Pete Case, Creative Director of Gloo, and Jury Chairperson for the Digital Category's Judging Panel for 2007, goes on to explain that the ‘greatest increase in digital entries, is seen in the categories of crafts (163% increase), mobile (125% increase), microsites (85% increase) and viral (67% increase).

These figures relate to an overall increase of 19% in the total quantity of Loerie Awards entries received this year compared to 2006. “Worth noting,” explains Case, “as this clearly shows that the digital industry has dramatically increased its profile within the marketing and advertising mix within the past year.”

“Last year we saw a digitally based campaign win the integrated advertising Grand Prix for the first time in Loerie's history. This set a benchmark and the record number of entries this year reflects our country's burgeoning excellence in this innovative category,” adds Case.

“Our industry is evolving rapidly and has recently created its own representative body called The Digital Forum, which is another sign of its recent maturity.”

“With new digital categories and this huge increase in entries, we expect to see some amazing work awarded statues this year. So I'd suggest that anyone wishing to be part of this great event, book their tickets now, before they sell out.”

The 2007 Loerie Awards is a limited ticket event and will be held in Margate on 28 and 29 July 2007. For more information: www.theloerieawards.co.za

18 Jun 2007 12:39

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