Gloo roars!

Issued by: Gloo | 21 Jun 2006 09:09
Gloo received collective Silver and Bronze Lions Direct awards from Cannes this week, for its central role in Net#work's campaign for 5fm - a quirky and innovative integrated campaign aimed at attracting a new audience to the radio station, with a web site as its destination and hero.
The online experience outperformed its initial expected effectiveness. Both engaging the audience for long periods of time as well as encouraging a high number of re-visits across the three month teaser campaign. An unprecedented amount of direct relationships via email and a growing database also proved the acceptance and success of the campaign to its intended audience.

Stuart Stobbs from Net#work comments: "Gloo were a brilliant digital partner throughout the Lonely Finger campaign, adding so much to our initial concepts and bringing it all to life. It was always a pleasure to see how much further they had pushed things, whilst still remaining true to the concept."

Gloo roars! - GlooGloo roars! - Gloo
Gloo roars! - GlooGloo roars! - Gloo
21 Jun 2006 09:09


LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. will disclose authors' IP addresses to authorities if compelled to do so by a court of law.