The online experience outperformed its initial expected effectiveness. Both engaging the audience for long periods of time as well as encouraging a high number of re-visits across the three month teaser campaign. An unprecedented amount of direct relationships via email and a growing database also proved the acceptance and success of the campaign to its intended audience.
Stuart Stobbs from Net#work comments: "Gloo were a brilliant digital partner throughout the Lonely Finger campaign, adding so much to our initial concepts and bringing it all to life. It was always a pleasure to see how much further they had pushed things, whilst still remaining true to the concept."