He has worked with publications such as Oprah, Cosmopolitan and Marie Claire and says the move to Huisgenoot and YOU is a welcome challenge because the magazines have a broad, diverse readership.
"I'm so thrilled and excited to meet the new team and to start a new adventure. I can't wait to bring my positive energy to the Huisgenoot and YOU team," Chu says.
His vision is to bring fashion that is stylish and sophisticated, modern, fresh, practical and glamorous to the pages of Huisgenoot, YOU and DRUM, as well as to show how to follow trends on a budget.
"We are delighted that the charming and quirky Chu will join the Huisgenoot and YOU team as fashion director. His success at Fairlady has shown that not only is he super creative but also practical and astute when it comes to dressing for every day. That is exactly the fashion promise we offer our readers each week," says Izelle Venter, editor-in-chief of Huisgenoot, YOU and DRUM.