ITWeb's social media summit tackles business

SA's social media practitioners and thought leaders will cut through the hype and address real business gains of going social.
14-16 August, at the Forum, in Bryanston.

We've all heard we should be 'doing' social media because it can transform our organisations, up our bottom lines and have a positive impact on the way we do business.
With so much excitement in the air, it's become difficult to see through the hype.

ITWeb' s inaugural Social Media Summit, from 14-16 August, at The Forum, in Bryanston, aims to do just that - cut through the buzz and focus on real business challenges and benefits of using social media.

The theme of the summit is "Social Media for Business", and it is aimed at senior decision-makers.

"Many businesses dismiss social media as a wasteful distraction, while others embrace it without quite knowing what to do with it," says Ranka Jovanovic, ITWeb's editorial director. "We want delegates to come away with an understanding of both the risks and the potential benefits of using social media, in ways that make sense for their businesses."

Local social media experts and corporate practitioners - many of whom are recognised as pioneers in this field - will share insights, strategies and practical advice on business use of social media.

Confirmed speakers include:
  • Mel Attree, Digital Strategist, Cerebra (previously Marketing, DigiPR , social media consultant, managing member: GetOn eMarketing)
  • Jarred Cinman, chief inventor: Native
  • Nikki Cockcroft, head of Online at Woolworths, Chair at Digital Media and Marketing Association (DMMA)
  • Scott Gray, head of Strategy: Quirk
  • Andy Hadfield, digital native and founder of two start-ups
  • Paul Jacobson, director: WebTechLaw
  • Suzanne Little, brand manager - Social Media & Social CRM: MWEB, and head of Marketing: DMMA
  • Tom Manners, MD, Clockwork Media
  • Bernard Odendaal, CEO: The Fact Foundry
  • Walter Pike, founder of PiKE | New marketing and The SA Digital Academy
  • Craig Rodney, MD, Cerebra

Workshop: How to develop a social media policy
In addition to the two-day conference, ITWeb is running a workshop hosted by Paul Jacobson, director of Web and digital media legal compliance and services firm, Web Tech Law.
This practical workshop will offer a general introduction to social media in the workplace, and will focus on how to develop and implement a social media policy.

Delegates may book separately for the workshop, or attend it as part of the summit.
More information

Maggie Pienaar at , or call 011 807 3294

About ITWeb
ITWeb is South Africa's leading technology-focused publisher, with media products and services that span online, print and events.

ITWeb's online platforms reach over 200 000 unique readers a month and service a large client base through its Virtual Press Office offering. ITWeb's print titles include Brainstorm magazine, iWeek magazine and a series of ITWeb Informatica reference annuals. Its events, such as BI Summit and IT Security Summit, provide a networking and knowledge exchange platform, addressing prevailing business technology trends and issues.
ITWeb also owns a number of related online businesses - an online recruitment service, CareerWeb; a social media platform, MyDigitalLife; as well as other industry portals such as defenceWeb and iFashion.
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17 Jul 2012 11:00


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