Interbrand Sampson Chairman Jeremy Sampson was invited to be on the panel of "The Rise of Social Media in Africa and How it is Shaping Companies' Business Models," facillitated by Frontier Advisory held at the JSE on Tuesday.
Other panelists were Aki Anastasiou, presenter at Talk Radio 702, Brett St Clair head of new products Sub Sahara, Google SA and Salim Amin chairman, A24 Media/Camerapix.
Chaired by Mark Casey leader of technology, media and telecoms industry at Deloitte, the panel discussed a broad range of topics on the influence of social media, with a lively debate with reference to government inefficiencies hampering ICT growth in South Africa, that not all is rosy in the Kenyan ICT world notwithstanding their positive international press, as well as examples of excellent home grown African digital solutions.
Jeremy highlighted the shift brought about by the post-digital era of Business to Consumer (B2C), and Business to Business (B2B) to Business AND Consumer (B&C) and the impact that this has on businesses operating in this new paradigm. The panel brought up more questions than answers, which resulted in the request for more panel discussions narrowing the scope to such issues as the legal challenges of social media across Africa.
Sound bites generated included: nothing is secret anymore, we are all journalists today, costs need to come down, mobile can be the main facilitator when it comes to education and health, and many more.
For the latest on branding in the post-digital world contact Interbrand Sampson. And if you feel you missed out, contact Frontier Advisory to see their list of upcoming events.