Interbrand Sampson is proud to have partnered closely with a dynamic team of mobile experts in the development and ongoing management of the Telkom Mobile brand. From inception to delivery.
According to Christopher Koller, Interbrand Sampson Group Managing Director, "The Interbrand Sampson philosophy allows for the business strategy to lead and inform the brand strategy. The journey began in late 2009 with a simple request: how could we create a brand that would fundamentally challenge the 'way business is done' in the South African mobile industry."
In an environment where complexity has become the norm, the team recognised that what customers really want are simple, powerful and customer-centric products and services. Value for money, intuitive products or services and a bold attitude would be hygiene factors for the brand.
"The brief was to create the positioning, naming, design identity as well as the interior retail environment for a brand that would disrupt customer expectations, not only in terms of how it looked, but vitally in terms of the way that it acted and delivered on a single-minded promise: to know our customers so well that we could disrupt their expectations with intuition," adds Koller.
Using a bespoke Brand Naming methodology, the team created a name that would express both the authenticity that the brand would represent, as well as express the simplicity of our promise.
Our design focused on an interpretation of the name that would visually reflect: the simplicity of the brand in black and white; the authenticity of the name and the disruption of our expectations: the rhodemine red dot.
According to Stephen Blewett, 8ta's Executive : Marketing & Sales: "Interbrand Sampson's commitment and passion for our business positions them as our Brand Custodians." A successful brand depends entirely on true partnership between client and consultancy, and Interbrand Sampson was most fortunate to work with such a client.
It is with pride that we welcome all South Africans to join this movement. We say 8ta.
