“We are very proud of our relationship with Telkom,” says Christopher Koller, Interbrand Sampson Group Managing director, continuing, “While Telkom is a business that has faced many challenges in the past, it is a hugely valuable South African brand and plays a crucial part in the lives of all South Africans. Our challenge as strategic and creative partner has been to assist in continuously fighting historical stereotypes, which are no longer relevant in the ever-changing South African telecoms industry. This company continues to evolve, striving to remain relevant and credible as the business and industry changes, at an ever increasing pace.”
According to Mulligan Pearce, the Brand Executive at Telkom, “Telkom has had a longstanding relationship with Interbrand Sampson. This relationship has developed into a strategic partnership over the years, to the benefit of both organisations. Interbrand understands the international telecoms brand landscape, their international footprint and know-how has assisted us positively over the years.
"Their consultative approach is ideal for our partnership together with their understanding our vision and ultimate goal for the Telkom brand. Interbrand's specialist knowledge and appreciation to our strategic journey together with their commitment to deliver, played an important role in our decision to extend this partnership beyond 2010 to ensure a seamless implementation of our brand strategy.”
“This highlights yet again that Interbrand Sampson is delivering on its key promise to clients, that of being a strategic partner and advisor as we travel the road of translating business strategy into meaningful customer experiences,” says newly appointed MD of Interbrand Sampson South Africa, Nana Nkosi. “Our objective is that our relationship continues to grow both in terms of breadth and depth, while our commitment is to ensure we continue to deliver above and beyond expectation.”
Marketing and branding issues are now key to future business success, and Interbrand Sampson is able to draw down global best practice from around the world and apply this to African challenges.