Christopher has played a key role in the active resurgence of Interbrand's presence in the African continent as well as the delivery of global practice on the continent. Interbrand Sampson has worked in over 20 African countries and a further 6 countries outside Africa in the last year.
In the continued focus on Interbrand Sampson's core competencies the business has restructured itself in an effort to genuinely fulfill the role of trusted advisor. Christopher's role will be to focus on ensuring the day to day running of the business, enabling it to better deliver on this promise.
“I am extremely excited at the appointment,” says Christopher, while adding: “our business having been an industry leader in the past, is returning to its hay days, our success is based on our clients success. As we build brands in this tough economic environment, our industry needs to realise that while our professional competencies are our entry ticket to the party, the value of genuine relationship building, through cutting edge thought-leading solutions, is the request to dance. Interbrand Sampson has always been considered a trusted advisor, I plan to defend and grow this positioning, while further instilling our professionalism and returning the intimacy.”
Group chairman, Jeremy Sampson adds: “As global leaders in strategic brand development, management and implementation, Interbrand has a core focus of “creating and managing brand value™. Chris has proven himself as a key deliverer of this promise. There are tough times ahead and we have a great blend of experience and youth.”