African Bank employs 5000 people, supporting 600 branches that service the needs of those requiring affordable low risk credit.
Redefining the brand, building a brand platform, creating a route map for the future and then modernising the look of the bank were all part of the process.
It was agreed that African Bank needed to project a more modern and dynamic image, in keeping with the new evolving South Africa.
The strategic team at Interbrand Sampson was led by Victor Rangaka, the creative team by Blake Anderson and overall coordination, Jeremy Sampson.
