The results of this advertising campaign have been phenomenal. BACSA has received positive calls from members of the public thanking the organisation for some of the information posted on the Adreach boards.
Business Against Crime SA has made substantial contributions in addressing crime in the country since 1996. Its ability to do this is greatly attributable to the support and generosity from the business sector, the partnership with government, and a highly dedicated and passionate team of people within the organisation.
ADreach has sponsored the campaign by offering 1000 signs at 250 signs every six months - donated to a cause ADreach is inspired by.
"We believe each South African has the right to feel safe and secure and thus wholeheartedly support initiatives like Business Against Crime which can make a significant contribution towards this. We see our participation in this campaign as doing our part for the national anti-crime effort that all of us need to contribute to (even in some small way) to make a safer South Africa for all." - says Brad Fisher, CEO of ADreach.
Adreach, through its donation to BACSA, and its commitment to addressing crime in the country, has assisted BACSA in having a voice within communities. The street pole adverts have enabled important and empowering messages and information to be distributed in various areas.
"BACSA is highly appreciative of the donation made by Adreach as a contribution to the national anti-crime effort, and will be posting more valuable information for community benefit in the next few weeks" says Adv. Simi Pillay-van Graan.