These Street Pole Advertisements will be seen lining main roads and busy intersections for a 12-month period, featuring striking design and headlines, carrying commanding messages such as, 'Make Good Happen', 'Give as Good as you Get', and 'Connect and Affect'.
This campaign started running at the end of November corresponding with the launch of the Forgood Marketplace - a new feature on the Forgood website which enables people to easily find ways of contributing to certain causes.
According to Jennifer Marais of HEARTLINES, "The ultimate aim of these arresting Street Pole Advertisements is two-fold. Firstly to create awareness of the service and to direct people to the forgood website. Secondly, we wish to encourage the public to engage in the ultimate purpose of the Forgood website and Marketplace, which is to post opportunities for people to give of their time, money or material goods."
In support of this distinctive initiative, ADreach has committed itself to sponsoring the media rental of 90 signs for a full 12-month period. This sponsorship is valued at approximately R1 million.
According to Marais, "This substantial sponsorship from ADreach, together with the invaluable creative input from all involved truly helped us build a campaign that is bound to get more people to make a difference in South Africa."
According to Brad Fisher, CEO and Founding Member of the ADreach Group, "As members of South African society we need to take cognisance of the vast needs which exist amongst the most impoverished members of our country. This is a prime example of another great and positive initiative, which allows ordinary citizens and residents to get proactively involved in genuine grass-roots development and the advancement of this country. ADreach is proud to have been a part of it." About forgood.co.za
Forgood connects people who are passionate about a particular cause to the needs of people who are doing something about it. Be it time, money, skills or resources, the site is about matchmaking for good.
Forgood makes doing good fun, easy and free. Members create a profile based on their interests and where they live. Very soon the good comes looking for them. They meet others on line; they make a difference together in the world. They complete missions, challenge each other to do likewise, and earn rewards for themselves and others.
For further information, visit forgood at www.forgood.co.za