Their winning campaign, submitted on behalf of The Star
newspaper, secures them a trip for two to The Cannes Lions International Advertising Festival taking place in June this year. In addition to two return tickets to Cannes, travel fare and spending money; as well as a 42” television for the winning creative director; DDB's winning creative team has also secured R100,000 free Street Pole Ads advertising for their client, The Star
Developed specifically for the ADreach Cannes Award, the simple yet powerful ‘Habana'
campaign maximises the repetitive advantage unique to Street Pole Ads in order to target everyone who wants the latest and most up-to-date news and sports reports.
Placed second for their Kalahari.net Joost
campaign were Joe Public's Antoinette Fourie
(Copywriter); Christo Kruger
(Art Director), Trevallyn Hall
(Art Director), and Pepe Marais
A special mention went to The Jupiter Drawing Room's Thembalethu Msibi
(Copywriter), John Withers
(Art Director) and Tom Cullinan
(Creative Director) for their campaign submitted on behalf of Builders Warehouse.
The ADreach Cannes Award (formerly known as the Street Pole Ads Award) is a national competition presented annually by The ADreach Group in an effort to drive creativity in South Africa's outdoor media industry. The Award promotes and rewards excellence in outdoor creative execution; specifically acknowledging the appropriate application of creative to Street Pole Ads as a unique and highly efficient outdoor media alternative.
The above (top three) campaigns will all be entered into the outdoor advertising category at Cannes. The remaining seven finalists making up the top ten campaigns in this year's competition, in no particular order, are:
Agency: The Jupiter Drawing Room
Copywriter: Darren Kilfoil
Art Director: Brett Palframan
Creative Director: Tom Cullinan
Client: Musica - ‘The Hangover'
Agency: Y&R South Africa
Copywriter: Gabi Mostert
Art Director: Jacque Moodley
Creative Director: Liam Wielopolski
Chief Creative Officer: Michael Blore
Client: Unicef - ‘Counting'
Art Director: Wesley Phelan
, Paul Busschau
Client: Wimpy - ‘Double Thick Milkshakes'
Copywriter: Dan Maboyane
Art Director: Katleho Mofolo
Creative Director: Adam Weber
Client: Doom - ‘The Trusted Insect Killer'
Copywriter: Amy Auret
Art Director: Monique Kaplan
Client: Exclusive Books - “Triple Your Reading Speed'
Agency: Lowe Bull Jhb
Copywriter: Matthew Berge
Art Director: Heidi Kasselman
Client: Medal Paints - ‘Now In Black'
Agency: Y&R South Africa
Copywriter: George Dube
, Lawrence Monyane
Art Director: Krigers Naidoo
, Rory Welgemoed
Creative Director: Michael Blore
, Liam Wielopolski
Client: Virgin Atlantic - ‘Longest Bed'
The ten finalists in the 2010 ADreach Cannes Award are featured in the March 2010 issue of AdVantage
magazine. Campaigns can also be viewed online at www.adreach.co.za