This simple insight fueled the design for the 2012 Brands & Branding
cover, inspiring us to create our brand cityscape.
The one thing that 2012's cover won't be able to depict is our holistic view on brands. As beautiful and effective as a well-crafted logo can be, we believe that your identity is only one element of a brand. We believe that the brands that really manage to stand out in this brand cityscape are the brands with a defined, single-minded sense of purpose.
Once you have cracked this single-minded purpose, the rest of the brand experience should domino effect from there.
The Brand Union is a full-service global brand agency, and part of the WPP Group. They are 500 people in 24 offices, united by experience and attitude.
At the frontier of branding and design, breaking new ground is a necessity, creativity a prerequisite. The Brand Union's capabilities span brand creation, positioning, architecture, design, customer experience and environmental design.