News

Enterprise IG launches own publication

If the current climate has left you static, with a strategy of "safety first", then the very first edition of Issues, a new Enterprise IG publication, will provide you with insights that will help you adapt, innovate and rebuild security through growth.
Issues is a publication for brand and identity decision makers, aimed solely at helping find creative and innovative ways of working and engaging with markets.

The first edition of Issues titled "Winning in an imaginative age" offers a collection of intellectual pieces written by Enterprise IG experts from across the globe. Topics include : creating new brands, brand repositioning and extension, brand definition through naming, brand mergers, privatization and the impact on brand, launching a brand, digital branding, brand activation through employee behaviour and re-energising a brand

This complimentary publication is released twice a year. For your free copy of Issues please send your complete details to : .


Editorial contact
Tracy Hyams
Enterprise IG communications manager
(011) 319 8064


13 Oct 2003 12:32

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