kulula set to take off with The Brand Union

South Africa's most innovative airline,, has teamed up with The Brand Union to refresh its brand.
Now in its seventh year in SA's skies, kulula is best known for affordable air travel, quirky ads and friendly, refreshing service, redefining South Africans' travel experiences everywhere.

With new opportunities on the horizon, leading brand consultancy The Brand Union has come on board to review brand strategy and design in support of kulula's exciting new portfolio possibilities. Under the capable stewardship of joint CEOs Gidon Novick and Erik Venter, this successful South African brand currently offers travel-related and adventure products through its recently launched travel portal and will soon be launching a wealth offering in conjunction with Liberty Life. kulula is also looking at other future brand stretch possibilities that deliver on its values of simplicity, honesty, fun and memorable experiences.

With annual online sales topping R1.3 billion, kulula has been voted South Africa's biggest online retailer and is set to take to the skies with a fresh range of exciting products that deliver its unique blend of service and value. “Kulula”, from the Zulu word meaning “easily”, is exploring more ways of making life easier and more affordable for South Africans everywhere.

7 Mar 2008 15:21