News

Talent upswing at The Brand Union

Leading brand consultancy The Brand Union bolsters its talent pool with a number of new appointments in client service and the creative arm.

Cindi Thomas

Fiona Hitchcock

Nicole Dickens

Terri-Lynn Matthyser

Nikki Edwards
A brand new year sees some new appointments at The Brand Union as the leading brand consultancy continues to bolster its talent pool.

Internally, Cindi Thomas moves up from Account Director to assume the newly created role of Client Director – Africa, following her dedicated work in this market for a number of years.

Said Fiona Hitchcock, Managing Client Director for The Brand Union, "We're very pleased at Cindi's advancement to the post of Client Director - Africa, as she has grown significantly during her time with us, building and growing fantastic relationships with some of our key clients in Nigeria, Kenya and other African countries." The role was created following a number of new wins in this important market, including African Petroleum, Dangote Group and Unity Bank in Nigeria.

Continues Hitchcock, “Cindi's appointment adds to the formidable client service team we have been building, with Nicole Dickens also joining us recently as Client Director.” Dickens has broad experience in brand building, having worked in the leisure & gaming industry at Montecasino and the financial services sector with Momentum, and will oversee new account wins kulula.com, One & Only and Silverstar, among others.

Under the capable leadership of Hitchcock, who was herself promoted to the executive position of client service head last year, the team has undergone a number of positive developments and improvements. Adds Hitchcock, “We're now a stronger team with improved structure to service the agency's growing number of local and remote clients.”

On the consultancy's design front, Terri-Lynn Matthyser makes a well-deserved move from Design Director to Creative Director for the environmental design arm, while the highly capable Nikki Edwards joins The Brand Union from Switch as Design Director in the 2D department.

During her five years with The Brand Union, Matthyser has headed up large-scale environmental and retail design projects, including the design and roll-out of Lexus' local flagship dealerships, Mercedes-Benz's lifestyle concept facilities in Century City and Umhlanga, and most recently Toyota's retail revamp.

With experience across a broad range of brands, Edwards adds fresh insights to our team, says David Lett, Executive Creative Director. “There is a sense of humour in her work that makes you smile, providing a refreshing counterpoint to the ordinary”.

Continues Lett, “Recruiting the best in the market is a key objective of The Brand Union in our aim to become master brand builders and deliver to our clients the best design solutions. Terri-Lynn and Nikki contribute to a wonderful talent base that consistently delivers world class work.”

Adds CEO Anthony Swart, “We are now truly the only internationally linked up organisation in our market, offering clients access to the insights and expertise of more than 500 specialists in 21 offices around the globe. With skills exchange already well underway, we're very pleased at the promotion of Creative Director Dave Holland as head of Tokyo's creative team, as well as the transfer of one of Craig Page-Lee, one of our Client Directors, to head up the global Vodafone relationship out of London. And a senior retail brand specialist from our UK office joined our Johannesburg team for a secondment, adding fresh insights while upskilling herself in emerging market retail needs. Permanent placements included Jacky Humphries, Director of Marketing & Client Development, and David Lett, from the UK, as Executive Creative Director. Together with our existing talent, this makes us a force to be reckoned with in the world of branding.”

He continues, “2008 begins on the back of a highly successful year that saw tremendous strides in our client portfolio, creative output, talent pool and empowerment, and we have no doubt that this year will continue to go from strength to strength; our new account wins and organic client growth already point to a fantastic year ahead.”

1 Feb 2008 14:44

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Anthony Swart
Talent-
What I meant to say was, our talent is on the upswing !
Posted on 1 Feb 2008 15:40
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