Scoring the winning position in their respective categories this year are Absa, KFC, Toyota, Old Mutual, Standard Bank and Mercedes-Benz.
Says CEO Anthony Swart, “Enterprise IG focuses on brand-led business growth and so we're particularly pleased to see this evidenced by our clients' consistent performance, not just in the short term but over a number of years.” He adds, “All of these clients have successfully retained their number one position, year on year, while a further 16 brands that we've worked with rank within the top three of their respective industry categories.”
The Sunday Times Markinor Top Brands survey, which started in 1992, is considered by many to be the leading study in the country when assessing an organisation's brand strength and competitiveness. The results are based on a composite metric called the Brand Relationship Score which is an assemblage of three factors: spontaneous awareness, level of trust and confidence, and commitment.
“We're very proud of our clients' brand successes, which are a combination of hard work, commitment and performance, underpinned by solid brand strategy,” says Swart.
A multidisciplinary brand consultancy, Enterprise IG offers a holistic approach to brand building through the specialist services of Strategy, Graphic Design, Industrial Design, Packaging, Architecture, Retail Interior Design and Brand Engagement – all under one roof.
Over its almost three decades experience in the local market, Enterprise IG has worked with the likes of SABMiller, Coca-Cola, Cell C, Neotel, DaimlerChrysler, Aveng, Old Mutual, MTN, BP, Southern Sun, JD Group, Eskom, Sun International, Deloitte, FirstRand, Nedbank, OUTsurance and Transnet - among others.
Operating in Southern Africa for almost 30 years, Enterprise IG is owned by the WPP Group and is a division of the world's largest brand design agency, providing access to the resources and expertise of over 550 specialists in 25 offices in 22 countries. Front runners of their respective industry categories are Enterprise IG clients:
|KFC||Fast Food & Restaurants|
|Standard Bank||Corporate & Merchant Banks – Business|
|Mercedes-Benz||Cars - Business|
|Old Mutual||Long Term Insurance|