“The nature of the position in our business is very specific,” says CEO Anthony Swart. “Our brief required that the candidate have extensive experience in the brand strategy, graphic design, retail and architecture disciplines, and so this involved a lengthy and rigorous selection process. We're therefore, really excited about David's appointment.”
Currently Design Director for Small Back Room in London, Lett has worked extensively in both First World as well as emerging markets, working across Europe, the Middle East, South Africa and Russia. Having co-founded two design agencies, Lett's strong entrepreneurial background combined with his design talents is a compelling package that Swart believes is aligned with the pioneering design spirit of Enterprise IG.
“David's experience on paper is only outdone by the anecdotal feedback received from his current clients,” says Swart. “Having already built a personable rapport with our senior team, we are extremely positive about the impact David will have on our company.”
Lett's responsibilities will include working actively with strategy-led design ideas, championing world-class concept and design thinking. He will lead an award-winning multidisciplinary team of graphic designers, architects, design technicians, interior & retail designers and brand specialists.
Says Lett ahead of his new role, “Joining Enterprise IG is a fantastic opportunity and a challenge I am very much looking forward to, particularly the prospect of working with this agency's impressive calibre of clients.” Lett's previous client portfolio contributed in excess of R25-million to Small Back Room's annual turnover.
Awarded a Masters placement at the Royal Art College of London, Lett later read for a BA in Environmental Design at De Montfort University with first class honours. He is deeply committed to growing and building talent through experience and opportunity and will work with the various design heads in the agency to promote knowledge sharing and skills development.
Lett's addition to the African office's executive team adds to the design agency's international credibility and talent pool. Considered a talent hot house in the industry, Enterprise IG regularly effects staff exchanges through its global network to encourage international learning.