Enterprise IG’s bald and beautiful

Britney did it first. Then Enterprise IG. In support of the Cancer Association of South Africa’s “Dare to Go Bare” campaign, brand consultancy Enterprise IG hosted an in-office corporate CANSA Shava- and Sprayathon last week to give their staff the opportunity to participate in the national fundraiser.
Fifteen staff members stepped up to the plate, offering up their locks to go bald or colour sprayed. Enterprise IG raised over R3000 from participants – both staff and clients – as well as those who chose to spare their hair.

In order to encourage more staff to put their “heads on the block”, so to speak, Enterprise IG enlisted the expert services of Bijan Boutique Hairdressing salon in Sandton City. Bijan’s Steven, Larry and Isaac kindly donated their time and talents to style the staff into brand consultants beautiful.

Proudly sporting his new sporty look is Client Director Craig Page-Lee who said, “It’s a bit hair-raising, to say the least – volunteering to shave off all your hair the first time. Especially when you don’t have a lot to being with! But besides being a great team initiative that builds spirit in the office, it most importantly creates awareness around this dreaded disease. With statistics of one in four South Africans affected by cancer, we are all affected in one way or another.”

5 Mar 2007 17:07


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