Branded by vehicle branding and transit media specialists Graffiti, the rebranding provided Ctrack's sales-, customer-care- and technician vehicles with a fresher, more contemporary look that is a reflection of the cutting-edge Ctrack vehicle recovery technology. The re-brand also ensures that all vehicles were now branded with the same corporate identity, providing a uniform look for the brand.
Commenting on the vehicle branding, Ctrack S.A. Marketing Manager, Julie-Anne Terblanche says, "The re-branding allowed us to bring the fleet in line and create one consistent look for all the vehicles. The new corporate identity is bold and modern and in keeping with our television advertising, which focuses upon our delivery promise of 'Always Visible' - because there's very little chance that, with so many branded vehicles on the roads, you won't notice us!"
Graffiti Director Gavin Schlaphoff adds, "Ctrack has created an excellent opportunity to generate awareness and visibility for the brand by branding its fleet with its attention-grabbing new look. They have over 100 moving billboards on the country's roads letting people know exactly who and where they are. "
Terblanche elaborates on the decision to work with Graffiti, "With vehicles in all the major city centres throughout the country, it was fundamental that we found a branding partner that had a national footprint and could attend to the smallest detail on any vehicle, anywhere in the country. Graffiti is one of the very few vehicle branding companies that provides a national service offering and we formed an excellent working relationship with them."
The South African Ctrack vehicles will serve as the prototype for the global brand hence it was essential that Ctrack devise a vehicle branding alternative that could be implemented on all the international vehicle models. "It is essential for us to achieve global brand consistency and the South African vehicle branding initiative is the first building block in achieving this. With Graffiti's help we have hopefully created a format for implementing this new look on our vehicles throughout the world," ends Terblanche.
For further information regarding branded vehicles please contact Gavin Schlaphoff at Graffiti on (011) 691 8400/08.