The four Isuzu FVR900 vehicles were branded in order to draw attention to their purpose as mobile library depots, which will provide the remote areas of KwaZulu-Natal not only with books, but with computer and internet access, photocopying facilities, DVD's, CD's and even children's toys. In addition to these facilities, the vehicles will also play host to regular story tellers and motivational speakers.
In an attempt to generate interest and awareness wherever they go, the eye-catching mobile libraries have each been branded with an imaginative, colourful visual depicting a tower of giant-sized books with a young boy alongside attempting to climb a ladder to reach them.
Comments Carol Slater, Senior Manager: KZN Provincial Library and Information Service, "The Department of Arts and Culture's aim with this mobile library project is to create enthusiasm and excitement around books and reading. Hence, we needed to brand these vehicles with a bold, creative depiction of the adventure, imagination and escape that books can provide in order to grab people's attention and encourage them to participate and get reading."
Graffiti Director, David Ferguson adds, "The idea of mobile libraries allowed us to create a fun, almost fantastical depiction of the books on the outside of these vehicles. The result is really bright and arresting and I'm sure they will elicit a great deal of excitement wherever they go."
Ends Slater, "Thus far the vehicles have been very favourably received at the two destinations to which we've taken them. People have immediately come over to see what they are about and are genuinely interested in learning more about what they have on offer. Hopefully they will provide the first step towards improving the literacy levels in these extremely remote and underprivileged communities."
For further information regarding vehicle branding please contact Graffiti in Johannesburg on (011) 691 8400, Cape Town on (021) 552 7255 and Durban on (031) 563 2820 or visit www.graffiti.co.za