Vehicle branding experts, Graffiti, in partnership with Student Village, have recently launched their all-new Student Top and Tail campus advertising medium - a unique student-focussed promotional means, incorporating branded student vehicles driven by trained brand ambassadors.
As part of the Top and Tail advertising offering, each branded vehicle carries a slim line illuminated LED light box fitted to the roof which portrays the advertising message. To further complement this branding the rear window of the vehicle is also fitted with a branded Contra Vision adhesive plastic film. The brand ambassadors who own and drive these vehicles are trained on the components of each campaign to assist in the promotion of the product or offering and can be given promotional materials to hand out on campus.
First to take advantage of the new medium, youth travel specialists, Student Flights branded the seven student vehicles as part of their new "Take Your Mate for Less" promotion - a discounted fare offering for those students who travel with their friends on international flights. These branded vehicles can be found on seven different campuses throughout the country where each week the brand ambassadors, attired in branded T-shirts, caps and with matching bags, hand out branded material to provide students with detailed information on the new campaign. The on-campus promotion is further supported by above-the-line promotions on 5fm radio and in various print media as well as social media campaigns on Facebook and Twitter.
Comments Student Flights marketing manager Zoe Illingworth, "The Student Top and Tail advertising medium is obviously perfectly suited to a brand like Student Flights where our brand offering is aimed specifically at students. The eye-catching nature of the branded vehicles has definitely attracted a great deal of attention and having the brand ambassadors to reinforce the branding message has been very effective. This targeted approach has certainly had impact and generated a great deal of interest amongst students."
Dean Rakusin of Graffiti Top & Tail Campus Advertising adds, "Student Flights is a forward-thinking brand that could identify the obvious brand-fit with the Top and Tail Campus advertising medium and was willing to take a chance on something different. They have been particularly clever in their implementation by further reinforcing their messaging through social sites such as Facebook and Twitter, making the medium go that much further for the brand."
Adding testimony to the effectiveness of the medium, the student ambassadors have been overwhelmed by the interest shown in the vehicles and the number of questions they have received regarding the Student Flight promotional offering. One student ambassador comments, "People are constantly paying you attention - it's a lot of fun!"
Student Top and Tail Advertising is currently available across all campuses nationwide. For further information, contact Dean Rakusin at Graffiti on 082 497 2332 and or Kyle Metz on 082 824 8650 and .
