Branded by alternative media specialists, Graffiti, the attention-grabbing vehicles are currently being utilised to generate further brand awareness for Pam Golding both in Cape Town and Johannesburg by forming a new extension of the property group’s current advertising campaign. The cabs will also perform a secondary function of transporting prospective clients to view properties.
Comments Pam Golding Marketing Director, Anthony Stroebel, “The London Taxi Cab as an entity is perfectly in synch with the Pam Golding brand, both in its tone and stature and we thought it would be well-suited to the application of our recent print advertising campaign. Results of the campaign so far have been fantastic – the vehicles have achieved huge impact and recognition amongst our target audiences, particularly in the Cape Town area.”
Graffiti Managing Director, John Rice adds, “The London Cabs are a very unique, advertising medium and their up-market, exclusive image is really well-suited to the Pam Golding brand. In addition to this, the cabs provide a dual function in that they able to provide Pam Golding with a distinctive hospitality experience in transporting potential buyers to view the properties.”
For further information on London Cabs go to www.graffiti.co.za
or dial 08611 SACAB (08611 7222).