Exp South Africa was voted the Sports Agency of the Year and received the award for the Best Use of PR in a Sports Campaign for MTN Last Fan Standing, at the inaugural Virgin Active Sports Industry Awards held at Emperors Palace on Thursday, 17 February 2011.
The Virgin Active Sport Industry Awards recognised and rewarded the best the South African sport business has to offer in categories that covered marketing, PR, sponsorship, media, advertising and design.
The annual Awards ceremony saw the country's top-performing sport brands and organisations receive recognition for their work, where Exp South Africa was the most nominated agency at the Awards, with six nominations.
The campaigns shortlisted include:
MTN8 Wafa Wafa Football Tournament - for Best Sponsorship of a Sport Event or Competition
Absa Cape Epic - for Best Sponsorship of a Sport Event or Competition
Absa and Castle Lager, Bafana Bafana - for Best Sponsorship of a Sport Team or Individual
MTN Last Fan Standing - for Best use of PR in a Sport Campaign
Nestlé MILO Champions U-13 for Best Grassroots Development Programme
Sports Agency of the Year
"Having submitted six awards and being nominated for all of them was an achievement in itself, but then winning two awards, and most importantly, receiving the accolade for Sports Agency of the Year, was an unbelievably rewarding moment. One that puts a stake in the ground for us as an agency, marking the tremendous year we had in 2010," said Exp South Africa CEO, Sandile Ndzekeli.
"This award is dedicated to our clients, who have entrusted us to work on their brands, without whose belief in our abilities and what we have to offer, we could not have achieved this milestone. At the same time, this award is also dedicated to our committed team at Exp, who are passionate about what they do, day in and day out," said Ndzekeli.
Exp PR Director Yolanda Arendse and Head of Strategy Struan Campbell, together with MTN SA Chief Marketing Officer Serame Taukobong, received the award for Best use of PR in a Sports Campaign for the MTN Last Fan Standing from four time tennis Grand Slam winner Mary Pierce and former tour professional tennis player John-Laffnie de Jager.
The MTN Last Fan Standing campaign, which saw South African football fan, Thulani Ngcobo win a 38-match 2010 FIFA World Cup experience during which he set a new Guinness World Record for the most number of matches attended by a fan, was conceptualised and managed by Exp on behalf of client, MTN.
"This campaign attracted massive global attention, which generated R32,9 million of media coverage comprising more than 480 print articles in 62 countries and over 200 local and international TV and Radio interviews, and 1036 tweets, all off the back of simple PR idea. We got so much support for this story from the local and international media. This award truly marks the invaluable role that PR plays in bringing a return on a sponsorship investment," said Arendse.
"Whilst we need to keep our feet on the ground and remain humble, we are also proud to celebrate our achievements as this will keep us motivated and motivate us want to continue striving for excellence at all times in everything that we do - to do things the Exp way," concluded Ndzekeli.
Exp congratulates all fellow winners of the Virgin Active Sports Industry Awards.
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