A new game plan for women's football

Energy and chemicals company Sasol recently appointed Exp Sponsorship to head up the company's new football sponsorship venture. The contract encompasses Sasol's involvement in women's football in South Africa at both provincial league and national team levels.
Sasol has previously been involved in the sponsorship of the under-23 national team. It is now set to become the leading sponsor of women's football in the country.

The company views this as an expression of its values and testimony to its commitment to empowering women and developing people.

Exp won the pitch process for the Sasol account against three other sponsorship agencies. The company believes its previous success in managing football sponsorships was the key to acquiring this account.

Having been involved in football sponsorship at every level, from school to first division, Premier Soccer League, premier league clubs, and the national team, it is little wonder that Exp was awarded the title of Best Football Agency by Adreview 2008 and the Marketing Services Company of the Year award in 2009.

Exp currently manages football portfolios for blue-chip clients including MTN, Absa, Castle Lager and Nestle, and is partnering with FIFA on one of its 2010 World Cup marketing campaigns.

Exp is looking forward to taking on Sasol's exciting women's football portfolio and being a part of this long-term commitment to women's development in an area that has always stirred the passion of the company.

7 May 2009 16:05

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