“I am so honoured to have been given this opportunity to experience it, it was above all a truly big eye-opener and I intend using the information I have gained in my future as a marketing leader,” says De Cerff.
“I had a really remarkable day,” adds Du Plessis. “It was so interesting, enriching and valuable.”
Both young women extended their thanks to Exp Agency for the opportunity to attend the event at which international marketing gurus such as Bernd Schmitt, Robert D. Calkins Professor of International Business and Executive Director of the Centre on Global Brand Leadership at Columbia Business School in New York; Kim Skildum-Reid, one of the world's leading lights in sponsorship; and Ryan FitzSimons, CEO of the Gigunda Group in the USA.
To read De Cerff and Du Plessis's full reports on the summit, visit the Experiencing Experiential blog at
www.experiencingexperiential.blogspot.com.
