Training up tomorrow's marketing leaders

Exp Agency is proud to announce the names of the three students the company is sponsoring to attend the 2nd African Experiential Marketing Summit taking place on 3 September 2008 at Montecasino.
Cyndi-lee De Cerff of Damelin, Hatfield; Melisizwe Notwala of the IMM Graduate School of Marketing, and Dani du Plessis of University of Johannesburg (UJ) will be joining many of South Africa's top marketing professionals at the summit as they gather to listen to some of the world's top experiential marketing speakers.

“I'm so excited about the summit,” enthuses De Cerff, who holds a marketing diploma from IMM Graduate School of Marketing and is currently in her second year of studies at Damelin. “I think it's going to be the experience of a lifetime and a huge eye-opener for me as a student. I've seen the experiential marketing that Mini Cooper and Apple do, and I'm looking forward to finding out what experiential marketing is really about.”

Du Plessis, who is the top third year marketing student at UJ is equally as excited. “Moving from the classroom to the real world of Marketing is exhilarating,” she says. “What better experience to kick-start my journey, than to have been given the opportunity to attend the 2nd Experiential Marketing Summit? Not only is it a chance to expand my theoretical understanding of marketing; it is also an opportunity to cross the threshold into what the industry is actually up to, who is leading it forward and where it is headed in the future, giving me a taste of all that awaits me following graduation.”

Notwala, who is a marketing graduate and is currently studying and working at IMM, adds that he is looking forward to being exposed to the latest strategies and trends in experiential marketing, as well as learning about what sets the top companies apart.

Carol Abade, CEO of the Exp Group, explains that by sponsoring these students, the company hopes to encourage tomorrow's marketing leaders to think big, as well as educating them on the importance of experiential marketing as an essential part of the marketing mix.

The students will be writing about their experience of the 2nd African Experiential Marketing Summit in the week following the event. Their articles will be published on the Experiencing Experiential blog (

For more information about the 2nd African Experiential Marketing Summit, visit

29 Aug 2008 17:06


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