Exp and the Marketing Mix are please to announce the date for the second African Experiential Marketing Summit. It will be held on 3rd September at Montecasino, Johannesburg.
The African Experiential Marketing Summit is the best industry event in Africa for experiential and sponsorship marketing. The objective is to provide marketers and advertising agencies with a better understanding of marketing through experiences, rather than relying solely on the more traditional mediums (television, radio, outdoor, etc) in their marketing campaigns. It aims to offer insights, learnings and best practices through experiences of respected marketers and marketing campaigns, illustrating how carefully crafted experiential strategies can and have been successfully implemented.
This year's agenda again features a fantastic mix of top international and local industry leaders, including:
Bernd Schmitt Best selling author of “Experiential Marketing” and “Customer Experience Management”, and CEO of The Ex Group. Having sold more than 100,000 copies his books are recognised as the reference work of the exciting experiential category. Mr Schmitt's summit presentation will illustrate how an attractive customer experience is critical for differentiating brands, benchmarking and illustrating how iPod, Mini, and Singapore Airlines utilise experiential marketing.
Liz Bigham Director of Brand Marketing at Jack Morton, a worldwide leading experiential agency that has developed and executed many B-to-C and B-to-B events, as well as the opening ceremony of the Olympic Games. Ms Bigham's summit presentation will take delegates though "The Time Economics of Experiential Marketing" and how to move customers further and faster down the purchase funnel.
Kim Skildum-Reid One of the world's leading lights in sponsorship marketing, Kim Skildum-Reid is a strategist, trainer, speaker, author and manager of her own consultancy - Power Sponsorship. Ms Skildum-Reid's summit presentation will focus on her successful article “Last Generation Sponsorship” which has been downloaded more than 160,000 times off her consulting website.
Dr Jannie Hofmeyr Global Head of Insights at Synovate and arguably the worlds leading expert on Brand commitment. Dr Hofmeyr will present a paper on “Connections”, discussing why people (in blind taste tests) say that one wine was ‘ordinary' when told it cost R50 but that another was ‘spectacular' when told it cost R2000, even though they were tasting from the same bottle.
Together with a range of other speakers (go to www.exsummit.com for full agenda), the summits content will cover:
Customer Experience Management
Advocacy and experiential marketing
Creating Brand Connections
Managing the media landscape
The 2008 African Experiential Marketing Summit will take delegates on a sensorial journey, exploring food, technology and innovation in an entertaining and engaging way that is bound to keep delegates entertained as they see how experiential marketing can be used to truly build connections with their customers. As John Keats once said, "Nothing ever becomes real until it is experienced.”
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