The Advertising Benevolent Fund (ABF) hosted its combined birthday and fundraising bash at the Barnyard Theatre in Rivonia in celebration of the ABF being 45 years old.
In support of this event, over 250 media owners and advertising agencies attended. The competition for the best dressed table was won by Ogilvy who went the extra mile and dressed up as cowboys and cowgirls. Ogilvy won four bottles of wine and movie tickets sponsored by Ster Kinekor.
"It was a tough decision", said Sharlene Vallance, ABF's fundraiser, "The Red Cherry table was excellent! They had wigs that looked like they had just stepped out of a time warp." Eventually though, there could only be one winner and Ogilvy walked away with that honour.
The ABF would like to thank its table sponsors for taking the time and effort to make this event successful. They are (in no particular order); The MediaShop, Ogilvy, Habari Media, NAB, Red Cherry Holdings, Owlhurst Communications, Association for Communications and Advertising, AAA School of Advertising, Outdoor Network, Lowe and Partners SA, Caxton, Maroela Media, Beith Digital, OMD, Mortimer Harvey, NAB, Universal Music and Hit The Ground Running.
The entertainment for the evening was most enjoyable with an array of Number One hits from 1960-2004 being performed. Guests were seen singing along, playing air guitar and generally having a lot of fun. Based on the success of the event - the ABF intends to make this an annual event.
The ABF is a non-profit organisation helping those in the advertising, media and allied industries that have fallen on hard times. Amongst its many contributions, the ABF , in conjunction with Lifeline have a dedicated 24/7 call centre line for people in the Advertising, Media and related industries who need counselling or treatment for stress, HIV/AIDS and substance abuse problems. The ABF also provides study in the field to deserving, underprivileged students with institutions like the AAA.