On the evening of 24 May 2012, denizens of Johannesburg went back to High School for detention. They were given the opportunity to watch The Breakfast Club, courtesy of Turner Classic Movies' Pop Up Cinema.
Hosted at Crawford College Sandton, this spectacular Pop Up Cinema event transported attendees to the early 80s. ECHO Events conceptualised the event - from finding the perfect venue to sourcing all the 80's props and games. Guests were encouraged to embrace the look and feel of the film, with basketball hoops, pinball machines and a quiz, hosted by "Principal Vernon", on hand to entertain. Some of the guests even dressed up, 80s style.
"Pop Up Cinema shows TCM's favourite movies in a whole new way, making for a night to remember," commented Alan Musa, VP and GM, Middle East and Africa Turner Broadcasting System. "The event was hugely successful, and I'm really looking forward to the next one."
The next Pop Up Cinema event is to be held in The Mother City. Keep your eyes peeled when visiting www.tcmafrica.com for the next date and movie title.