TCM Pop Up Cinema and ECHO Events bring Viva Las Vegas to the Imizamo Yethu community

Members of the Iziko Lo Lwazi Community Centre in Hout Bay were invited to a screening of Viva Las Vegas by TCM Pop Up Cinema and ECHO Events. Visitors enjoyed a relaxing afternoon and were treated to popcorn and refreshments whilst they journeyed into the life and times of Elvis Priestly and classic Las Vegas. Pop Up Cinema is a new film screening concept in South Africa which allows people to immerse themselves into the very heart and soul of classic film.
Iziko Lo Lwazi is a non-profit organisation providing training and work for women from the township of Imizamo Yethu in Hout Bay. The women make hand-made paper and paper products, which are decorated by a team of beaders. The product range also includes gifts and jewellery, sold both locally and internationally. Although volunteers are currently helping the organisation to develop, the ultimate aim is for the crafters to take over the running of Iziko Lo Lwazi. The centre offers training in business skills, planning, product development and marketing, and regular literacy classes are held. The emphasis at Iziko Lo Lwazi is education and learning as a community supported initiative and it is this spirit of community, and their commitment to self empowerment and economic growth and sustainability, that led TCM to host its second CSR Pop Up Cinema event in Hout Bay.

Musa, VP and GM, Middle East, Africa and Pan Region for Turner Broadcasting Systems, commented, "TCM's Pop Up Cinema is much more than a just a regular viewing at your local movie theatre. Pop Up Cinema invites you to immerse yourself into a world of film and we hope to introduce and revitalise these classical movies to all South Africans from every walk of life."

The next Pop Up Cinema event will be held in Durban on the 27th of October 2011. For further information on this cinematic sensation visit or Updates and clues will be posted on the ECHO Facebook Page

For further information on ECHO Events, please visit our website or contact Gemma at ECHO on 0861 001 354 or for your successful event.

31 Aug 2011 10:57


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