Racing red, 1950's convertible sports cars and car guards waving checkered flags set the scene for Viva Las Vegas on Thursday, 12th May 2011 at Vaudeville, Cape Town. Cinema goers walked into an interactional cinematic scene- A haughty Count, two greasy mechanics and Rusty and Lucky discussing the upcoming Grand Prix. TCM, formally known as Turner Classic Movies, POP UP CINEMA had arrived, bringing Las Vegas to the Mother City.
Jack Daniels hostesses welcomed Elvis impersonators and the likes with a variety of sponsored drinks including Gentleman's Jack, Lynchburg Lemonades and Jack and Cola. Slick Black Jack and Roulette tables attracted guests to "roll the dice and get lucky" whilst a seductive feathergirl oozed Las Vegas sex appeal on the illuminated stairway. Guest's were enticed by the nostalgic smell of popping popcorn. Miss K handled the catering requirements and brightly coloured candy canes, "Pop Up" doughnuts and sweeties of all sorts adorned the retro food stand. Comforting toasties and gourmet wraps provided guests with a more substantial meal option.
Media and VIP were lead upstairs, past the seductive feathergirl and into the media area. Media snack platters were kindly sponsored by Miss K and much excitement was made over the TCM, black goody bags - containing every movie goer's favourite snack - Tumbles, amongst other things. TCM interviews were conducted in a cordoned off interview room and the diversity of the interviewees reiterated the fact that TCM genuinely appeals to a broad, demographic spectrum. Video footage can be viewed on http://www.facebook.com/pages/ECHO-Events-styled-for-business/148256018536101.
An explosive show by four enchanting Go-Go dancers preceded the movie screening. The Vaudeville arena was transformed into a cinema style space with a 4m x 2.5m Blu-ray screen, cinema and booth style seating and a 10m long red carpet, drawing viewers to be seated. Viva Las Vegas characters were further brought to life by their film roles -Count Elmo Mancini, Rusty's Dad, complete with sailor hat, and a swooning Elvis and feisty Ann-Margaret reminded the audience why classic is the new cool.
To find out more about the Pop Up Cinema phenomenon go to www.facebook.com/TCMAfrica For further information on ECHO events & conferences, please visit http://www.ec-ho.co.za/index.php or contact Gemma on 0861 001 354 or .