Getting your bill in a restaurant could be a life-changing experience.
Pre-bill, you may not have given the environment so much as a passing thought, shrugging off global warming with a what-can-I-do attitude. Post-bill, your eyes would have been opened to the fact that individuals can help save the world.
Prompting eco-logical thinking and creating a generation of eco-warriors is the motivation behind Nampak's latest multi-media marketing campaign. As Africa's largest packaging supplier, maintaining high environmental standards is top on Nampak's agenda.
This group has gone green! It undertakes extensive recycling initiatives and invests significant resources into the development of more sustainable products across its paper, plastics, metal and glass packaging divisions.
Nampak chose Billads to communicate its plastic recycling message, "Over one billion credit cards could be produced with the amount of plastic that Nampak recycled last year." Billads communicates with consumers at the point of purchase when credit cards are whipped out to settle the bill. There's no doubt that hands will pause as this environmentally-palatable fact is digested.
The Billads campaign forms part of an extensive thought-provoking campaign aimed at creating awareness around what can be done, and the catchphrases used across the campaign are hard-hitting, e.g. "Metal weighing the equivalent of 126 Nelson Mandela Bridges was saved through Nampak's reduced-weight cans."
"Changing attitudes towards the environment and transforming environmental practices is a mammoth task, but with the buy-in of citizens through awareness campaigns such as this, it can be done... one credit card at a time," says Nine Mile Media MD Craig Segal.
The campaign was booked by Jennifer Coetzee from The Creative Counsel.
For more information, contact Craig Segal at 0861 64 63 64 or email . Follow him on Twitter: @CraigSegal.
Nine Mile Media DNA Nine Mile Media has unique media holdings in ambient high 'dwell-time' environments, such as restaurants, coffee shops, taxis, airports, hotels, forecourts and mall food courts. Its experiential marketing division, Edge, offers advertisers unique marketing and sampling platforms, whilst Billads delivers brand experiences, including sampling, directly into the hands of over six million upmarket consumers every month using its network of over 700 venues. Billads also boasts an ambient media first in consumer research, and is currently tracking at 68% brand recall across over 2500 consumer interviews. For more information, contact Nine Mile Media at 0861 64 63 64 or email .
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