To get this message across to consumers Absa is running an advertising campaign inside Nine Mile Media's Billads bill folders at upmarket coffee shops and restaurants from 1 to 30 November 2012.
"Absa is encouraging its customers to do their banking online by generating awareness of its improved online banking service that makes banking more convenient for customers," explains Richard Lord, Associate Media Director at The MediaShop, who booked the Billads campaign on behalf of Absa.
Billads was thus a natural fit in which to spread the message, as coffee shops and restaurants are the ideal locations for Absa to connect with its upmarket consumers.
"In today's fast paced world it is unusual to see a person without a tablet or laptop at a coffee shop or light meal environment. With the ease of access to the web, via 3G or even free Wi-Fi, consumers have instant access to their banking and online life," says Craig Segal, the Managing Director of Nine Mile Media.
"The creative plays on the environment and consumers' ease of access to the web and encourages them to go onto www.absa.co.za/absaonline or Absa's Facebook or Twitter profile for more information," he adds.
Billads delivers brands directly into the hands of over 6 million upmarket consumers every month, through a network of 700 restaurants, coffee shops and hotels nationwide.
The relaxed Billads environment enables consumers to properly engage with the message and understand it. "They are thus more likely to go online to find out more information about the new website and service," says Segal.
For more information about Absa Online, visit www.absa.co.za/absaonline or contact 08600 08600.
For more information, contact Craig Segal at 0861 64 63 64 or email firstname.lastname@example.org. Follow him on Twitter: @CraigSegal Nine Mile Media DNA
Nine Mile Media has unique media holdings in ambient high 'dwell-time' environments, such as restaurants, coffee shops, taxis, airports, hotels, forecourts and mall food courts. Its experiential marketing division, Edge, offers advertisers unique marketing and sampling platforms, whilst Billads delivers brand experiences, including sampling, directly into the hands of over six million upmarket consumers every month using its network of over 700 venues. Billads also boasts an ambient media first in consumer research, and is currently tracking at 68% brand recall across over 2500 consumer interviews. For more information, contact Nine Mile Media at 0861 64 63 64 or email email@example.com