Significant South African media owner, Nine Mile Media, will launch the Billads Touch Folder, another exciting and consumer engaging Billads' Bill Folder advertising platform that will enthral advertisers and call their consumers to action.
The timing of the new media platform has been aligned to spring, which is renowned for fresh insights and creative ideas, and is only one of the four new platforms in the pipeline to complete the Billads Experience range.
"The Billads Touch Folder is similar to our effective Billads Bill Folder, but with added benefits for the advertiser and serious engagement for the consumer," says Craig Segal, the Managing Director of Nine Mile Media.
"The Billads Touch Folder media platform will enable consumers to actually 'feel' and physically engage with the campaign, ensuring even greater absorption of the advertising message," he adds.
The new medium, backed up by independent research which includes 2150 personal interviews with consumers across 20 Billads campaigns, is destined to reap rewards for advertisers.
"The research, based on the Billads Bill Folder advertising platform, showed that 68% of consumers recalled the brand being advertised inside the bill folder, and that 43% of consumers had actually purchased the brand or applied for the product," says Segal.
"With the added ambient media element of the Billads Touch Folder, that of creating physical brand contact, these statistics are bound to increase," he adds.
Now that's serious, proven, return on investment!
For more information, contact Craig Segal at 0861 64 63 64 or email . Follow him on Twitter: @CraigSegal
NINE MILE MEDIA DNA Nine Mile Media's experiential marketing division, Edge, complements its successful advertising platform, Billads, which delivers brands and samples directly into the hands of over 6 million upmarket consumers every month through a network of 650 restaurants, coffee shops and hotels nationwide. Nine Mile Media offers marketers and advertisers valuable return on investment for experiential marketing and sampling campaigns in high consumer dwell time areas like shopping malls, airports, taxis and petrol station forecourts to name a few. To activate your brand with Nine Mile Media today, call 0861 64 63 64 or email .
