Nine Mile Media's consumer engaging Billads bill folder advertising platform will reach out to a potential 1.5 million upmarket consumers in coffee shops and other light meal environments nationally, to ensure that Orbit remains top-of-mind after every drink or meal.
Orbit's new Billads advertising campaign, "What's the damage? Nothing, if you chew Orbit" kicks off in May 2012 with striking creative and Orbit samples that will be strategically placed inside the Billads bill folders which consumers have to open to pay their bill.
"The campaign will run in 105 of Billads' upmarket sites, where Orbit consumers often enjoy a drink or meal," says Craig Segal, the Managing Director of Nine Mile Media.
"Billads is therefore able to directly engage the brand's relevant target audience to create a reaction to Orbit," he adds.
"The Billads medium is in perfect synergy with our global campaign, 'Eat.Drink.Chew.', and that's exactly what we want consumers to do," says Ashleigh Tomlin, Orbit Brand Manager, Wrigley South Africa.
For more information, contact Craig Segal at 0861 64 63 64 or email . Follow him on Twitter: @CraigSegal.
NINE MILE MEDIA DNA Nine Mile Media's experiential marketing division, Edge, complements its successful advertising platform, Billads, which delivers brands and samples directly into the hands of over six million upmarket consumers every month through a network of 650 restaurants, coffee shops and hotels nationwide. Nine Mile Media offers marketers and advertisers valuable return on investment for experiential marketing and sampling campaigns in high consumer dwell time areas like shopping malls, airports, taxis and petrol station forecourts to name a few. To activate your brand with Nine Mile Media today, call 0861 64 63 64 or email .