Halls recently signed up with Billads, Nine Mile Media's innovative advertising and sampling platform, to launch its new limited edition flavour, Summer Mint, to upmarket LSM consumers relaxing in coffee shops and other light meal environments in October.
Summer has officially arrived and Halls is welcoming in the season with the launch of Halls Summer Mint. It's a burst of fresh fruity flavour with a hint of gentle mint - a great invigorating refreshment to enjoy on a hot summer's day.
Halls Summer Mint samples will be placed in Billads Bill Folders across the country. The advertising creative, designed by Ogilvy Cape Town and placed inside the bill folder, encourages customers to 'Free Your Voice' by answering questions regarding the restaurant's service. Consumers will be engaged with the cleverly worded and humorous questions, for example: The waitresses have nice legs - tick? The summer specials aren't that special - tick?
"Booked by Carat Cape Town, the Billads' brand awareness and sampling campaign enables consumers to taste the new Halls flavour, Summer Mint, thus enabling conversion to the brand and consumer purchase," says Tracey Bond, Carat Media Strategist.
"Billads' consumer engaging venues were hand-picked by focusing on Alfresco type environments with open, fresh outdoor eating areas, to further enhance the 'summer' euphoria," says Craig Segal, the MD of Nine Mile Media.
"Halls Summer Mint gives you the confidence to free your voice all summer long, so whether you're socialising with friends around the pool or dancing the summer night away - new Halls Summer Mint gives you that cool, gentle hydrating feeling that will instantly awaken your mouth and stimulate your senses," says Palesa Mahloele, Halls Brand Manager, Kraft Foods South Africa.
Halls Summer Mint hit retail stores nationwide in September and is available for a limited period only.
For more information, contact Nine Mile Media at 0861 64 63 64 or email . Follow Billads on Twitter: @CraigSegal.
BILLADS DNA Conceptualised by Nine Mile Media, Billads are designed for convenience, complete with pen, tip and credit card recess, while the inside of the bill folder is used as advertising space. Billads is able to deliver a brand as well as samples of a brand directly into the hands of over 5.5 million upmarket consumers every month through a network of 600 restaurants, coffee shops and hotels nationwide. Campaigns can be amplified by means of social and digital media, and table talkers, window and mirror decals, promotions and competitions on-site. Site exclusivity for a brand is standard. To activate your brand with Billads today, call Nine Mile Media on 0861 64 63 64 or email .