Reckitt Benckiser's Strepsils is ensuring that its message, 'sugar free = guilt free', hits home during its Nine Mile Media Billads bill folder advertising campaign running in a mixture of upmarket coffee shops and restaurants nationwide during August and September.
"The campaign is geared to drive education and awareness of Strepsil's new strawberry flavour that's sugar free and therefore suitable for diabetics," says Karel Viviers, Healthcare Brand Manager.
It was booked following the success of a previous Strepsils Billads campaign, and targets LSM 6-10 consumers over the age of 18.
"As many of our venues are situated inside upmarket shopping malls the campaign enables consumers to instantly go to an on-site pharmacy or retail outlet to purchase the product, thereby driving sales," says Craig Segal, the Managing Director of Nine Mile Media.
"The synergy created between the campaign message, 'Sugar Free = Guilt Free', and the Billads advertising environment - restaurants and coffee shops - ensured a natural fit for the brand," adds Viviers.
Strepsils will also be running in-store promotions during the Billads campaign period, thereby creating an even greater awareness of the new product.
BILLADS DNA Conceptualised by Nine Mile Media, Billads are designed for convenience, complete with pen, tip and credit card recess, while the inside of the bill folder is used as advertising space. Billads is able to deliver a brand as well as samples of a brand directly into the hands of over 5.5 million upmarket consumers every month through a network of 600 restaurants, coffee shops and hotels nationwide. Campaigns can be amplified by means of table talkers, window and mirror decals, promotions and competitions. Site exclusivity for a brand is standard. To activate your brand with Billads today, call Nine Mile Media on 0861 64 63 64 or email .