Ponchos 1910 continues its Mexican revolution with another Billads campaign designed to promote its two new flavours, Tequila Reposado and Tequila Blanco.
Ponchos, an extra premium tequila, entered the market with a coffee tequila product combining a rich Central American coffee and its tequila blend which can be served neat as a shooter, sipped over ice, or in cocktails.
"Billads was initially selected as part of an integrated campaign to launch Ponchos 1910 Tequila Coffee as the advertising medium appeals to both coffee and alcoholic beverage drinking consumers," says Craig Segal, the Managing Director of Nine Mile Media.
"This second Billads campaign will further engage consumers to continue telling them the Ponchos 1910 story, now a popular brand, and about its next offerings," he adds.
Michael Kunitz, CEO of TNB adds, "Billads was selected primarily for consumer reach. It also provides Ponchos with access to venue owners to generate awareness around the product, drive consumers to ask for it and hence encourage site owners to stock it."
Research company Interact RDT has created a research tracker, on behalf of Nine Mile Media, covering 2000 consumer interviews spanning 20 Billads campaigns. The results show that close on 60% of consumers notice the advertising within the Billads medium and over 70% recall the brand being advertised.
There's no wonder then that Ponchos 1910 selected Billads as one of the mediums to raise awareness for its new product flavours.
BILLADS DNA Conceptualised by Nine Mile Media, Billads are designed for convenience, complete with pen, tip and credit card recess, while the inside of the bill folder is used as advertising space. Billads is able to deliver a brand as well as samples of a brand directly into the hands of over 5.5 million upmarket consumers every month through a network of 600 restaurants, coffee shops and hotels nationwide. Campaigns can be amplified by means of social and digital media, and table talkers, window and mirror decals, promotions and competitions on-site. Site exclusivity for a brand is standard. To activate your brand with Billads today, call Nine Mile Media on 0861 64 63 64 or email .
