Nine Mile Media's Billads Bill Folder advertising platform will enable consumers to taste the freshness of Clorets chewing gum during July and August in upmarket restaurants across the country.
Booked by Aegis Media and created by Ogilvy Cape Town, the Cloret's Billads campaign will generate awareness around the new Cherry Menthol flavour by enabling consumers to taste the product when they receive a sample of it inside the bill folder, after they have finished their drink or meal.
"The creative very cleverly draws consumers' attention to the fact that they are about to taste the 'cherry on top' thanks to Clorets, 'The Fresh Breath Expert'," says Lerina Bierman, Carat South Africa's Head of Strategy, Cape Town.
The artwork that was conceptualised, designed and developed by Ogilvy Cape Town creates an ideal synergy with the Billads media platform.
Billads is part of Cloret's integrated above-the-line strategy. "Whilst other mechanisms draw attention to the product, Billads hands the samples into consumers' hands, draws further attention to the brand and then enables taste of the product," adds Bierman.
Watch this space, there will be more to chew on!
Lerina Bierman, Carat South Africa’s Head of Strategy, Cape Town
For more information, contact Nine Mile Media at 0861 64 63 64 or email .
BILLADS DNA Conceptualised by Nine Mile Media, Billads are designed for convenience, complete with pen, tip and credit card recess, while the inside of the bill folder is used as advertising space. Billads is able to deliver a brand as well as samples of a brand directly into the hands of over 5.5 million upmarket consumers every month through a network of 600 restaurants, coffee shops and hotels nationwide. Campaigns can be amplified by means of table talkers, window and mirror decals, promotions and competitions. Site exclusivity for a brand is standard. To activate your brand with Billads today, call Nine Mile Media on 0861 64 63 64 or email .
Billads, we get it. You put sweets/chewing gum in the billads and have done it for Mentos and Clorets and Chappies and, and, and... No great strategy, creative is all the same. Stop putting it on bizcomm like it's the greatest news ever. Posted on 14 Jul 2011 09:17
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