The winners of Samsung's SMS competition, brought to consumers in upmarket restaurants and coffee shops by Nine Mile Media's Billads Bill Folder advertising platform, have just been announced.
Dulce Greenstone Wins! From L-R: Brigid Jaucot – Dulce Marketing Manager, Clement Mahlangu – Dulce Manager, Fiona Christelis – Dulce Store Owner, Craig Segal – MD Nine Mile Media
Caffe Magnifico Wins! From L-R: Tish Spiritos – Owner, Aiden Rosen – Nine Mile Media/i
Prize Handover From L-R: Michael Macdonald – Business Unit Director: Client Service/Strategy ZIA, Rupesh Mallgee – MD ZIA, Franco Dal Bianco – Prize Winner, Craig Segal – MD Nine Mile Media
Samsung recently contracted Billads to break through the mobile phone advertising clutter and capture the interest of its consumers.
Conceptualised by Zonke Ignition Advertising, the creative for Samsung's Galaxy S mobile phone and the new Samsung Galaxy Tab, positioned these android devices as leaders within the mobile and multimedia arenas and enabled them to come to life via the Billads medium, enhanced by an array of other elements to amplify the campaign.
"By using the Billads medium, we appealed to the target audience in a relaxed environment - creating a greater affinity for the Samsung Galaxy brand," says Rupesh Mallgee, the MD of Zonke Ignition Advertising.
An SMS competition element was added to the campaign, to ensure consumer engagement and measurability.
The lucky winners were Franco Dal Bianco, Andrew Deacon and Joan Krause. Each of these consumers won a prize package worth R8000, including the sought-after Samsung Galaxy Tab.
The restaurant winners, which encouraged participation amongst their consumers and received the most SMS entries, won up to R5000 for their efforts. They are Café Magnifico (first), Dulce Café Greenstone (second) and Trumps Roodepoort (third).
"The obvious synergy and brand fit between Billads and Samsung created an engaging consumer campaign," says Craig Segal, the MD of Nine Mile Media.
"As the creative was delivered directly into consumers' hands, it was easy for them to engage with it, enter the competition and absorb the advertising message," he adds.
For more information about Billads, contact Nine Mile Media at 0861 64 63 64 or email .
BILLADS DNA Conceptualised by Nine Mile Media, Billads are designed for convenience, complete with pen, tip and credit card recess, while the inside of the bill folder is used as advertising space. Billads is able to deliver a brand as well as samples of a brand directly into the hands of over 5.5 million upmarket consumers every month through a network of 600 restaurants, coffee shops and hotels nationwide. Campaigns can be amplified by means of table talkers, window and mirror decals, promotions and competitions. Site exclusivity for a brand is standard. To activate your brand with Billads today, call Nine Mile Media on 0861 64 63 64 or email .