Billads, Nine Mile Media's Bill Folder advertising platform, will create top-of-mind awareness for Tropitone in coastal towns from 1 December.
"The campaign is geared to capture the attention of holiday-goers over the festive period, generating a demand for Tropitone as the sunscreen of choice," says Craig Segal, MD of Nine Mile Media.
"The sexy creative features a goddess in a bikini being adored by members of the opposite sex, and is set to see Tropitone enjoying its sexiest summer yet," he adds.
For more information, contact Nine Mile Media at 0861 64 63 64 or email .
Conceptualised by Nine Mile Media, Billads are designed for convenience, complete with pen, tip and credit card recess, while the inside of the bill folder is used as advertising space. Billads is able to deliver a brand as well as samples of a brand directly into the hands of over 5.5 million upmarket consumers every month through a network of 600 restaurants, coffee shops and hotels nationwide. Campaigns can be amplified by means of table talkers, window and mirror decals, promotions and competitions. Site exclusivity for a brand is standard. To activate your brand with Billads today, call Nine Mile Media on 0861 64 63 64 or email