Smint has again selected Nine Mile Media's Billads Bill Folder advertising platform, following the success of its previous campaign. This time consumers will be made aware of and encouraged to taste Smint, in coffee shops and restaurants from mid November until 31 January 2011.
"Billads' window decals will immediately draw consumers' attention as they walk towards the venues," says Craig Segal, the Managing Director of Nine Mile Media.
"Once inside, our table talkers will draw further attention to the brand and consumers will get to truly engage with and experience it when they are given a Smint sample inside their bill folder," he adds.
"Billads was selected as it is able to target our consumers and reach them at the perfect time after their meal, when they are in need of a burst of Smint freshness," adds Angelina Perrin, Product Manager for Smint.
Truly a campaign consumers can sink their teeth into!
For more information, contact Nine Mile Media at 0861 64 63 64 or email .
BILLADS DNA
Conceptualised by Nine Mile Media, Billads are designed for convenience, complete with pen, tip and credit card recess, while the inside of the bill folder is used as advertising space. Billads is able to deliver a brand as well as samples of a brand directly into the hands of over 5.5 million upmarket consumers every month through a network of 600 restaurants, coffee shops and hotels nationwide. Campaigns can be amplified by means of table talkers, window and mirror decals, promotions and competitions. Site exclusivity for a brand is standard. To activate your brand with Billads today, call Nine Mile Media on 0861 64 63 64 or email .
