Mentos has selected Nine Mile Media's Billads Bill Folder advertising platform to create awareness around its two new Pure Fresh liquid filled chewing gum flavours, Mint and Winter Green, and to deliver samples into consumers' hands which they can then taste directly after their meal. The campaign runs from the 15 October to 30 November.
"A variety of experiential marketing elements have been incorporated into the campaign to add to Billads' offering. Table talkers, scratch cards, window decals and branded tablemats are geared to ensure consumers have a pure and fresh Mentos experience," says Craig Segal, the Managing Director of Nine Mile Media.
"Whilst the Window Decals will be strategically positioned to the left and right of the entrance door to instantly grab consumer attention, a Table Talker will be placed on each table to reinforce the message as soon as consumers sit down," he adds.
Watch this space for full campaign details and results.
BILLADS DNA Conceptualised by Nine Mile Media, Billads are designed for convenience, complete with pen, tip and credit card recess, while the inside of the bill folder is used as advertising space. Billads is able to deliver a brand as well as samples of a brand directly into the hands of over 5.5 million upmarket consumers every month through a network of 600 restaurants, coffee shops and hotels nationwide. Campaigns can be amplified by means of table talkers, window and mirror decals, promotions and competitions. Site exclusivity for a brand is standard. To activate your brand with Billads today, call Nine Mile Media on 0861 64 63 64 or email .