The Canderel campaign was based on a national SMS and e-viral competition where consumers had to SMS the words “Canderel Coffee Culture” and a unique code for each restaurant to stand a chance to win a trip to Italy for four. The unique code used for individual sites allowed for the responses to be monitored supplying useful data relating to regions, restaurant groups and individual sites.
The brainchild of Nine Mile Media, Billads provides advertisers with a fresh approach to reaching consumers.
According to Jason Frichol, Group Brand Strategist (Fore Good Investments), “The key to an effective advertising campaign is measurability, with the Billads campaign we could monitor an increased awareness in the food services industry, leading to double digit growth and a positive response rate. Based on this we rate Billads as an exceptionally strong medium.”
Billads are designed for convenience, complete with pen as well as a tip and credit card recess, while the inside of the folder is available as advertising space. Billads delivers a brand directly into the hands of over 4.5 million consumer on a monthly basis through a nationwide network of over 500 up-market restaurants, coffee shops and hotels and offers numerous opportunities for consumers to interact with a brand.
