The key focus of this campaign is to drive awareness of the kulula credit card in a relevant environment. Reinforcing the brand when the consumer is making a transaction emphasises the benefits of using a kulula credit card. The kulula card can be swiped anywhere and will earn money back in the form of kulula moolah, which can be exchanged for free flights.
As Megan Hainsworth kulula's brand specialist says, “We were looking for an effective ambient medium to drive the kulula credit card. Billads
provided that platform, presenting the kulula credit card to consumers at the point of purchase, the most relevant and impactful time to communicate our message.”
Kulula is currently running a promotion; every R1000 spent on the kulula credit card in the first month will earn the user R200 back in kulula moolah. Kulula moolah can be used towards any kulula flight, at any time and to any kulula destination.
With the line, “give your waiter a good tip, tell him to get a kulula credit card”, kulula uses their trademark humourous approach to engage consumers. With the prevalence of loyalty programmes, kulula recognises that simple, easy-to-achieve rewards are appreciated.
Conceptualised by Nine Mile Media, Billads
presents an original advertising opportunity. By re-inventing the traditional restaurant bill-folder, Billads
allows for advertisers to reach their target market in a creative and interactive way.Billads
are designed for convenience, complete with pen as well as a tip and credit card recess, while the inside of the folder is available as advertising space. Billads
delivers a brand directly into the hands of over 4.5
million consumers on a monthly basis through a nationwide network of over 500
up-market restaurants, coffee shops and hotels and offers numerous opportunities for consumers to interact with a brand.
“In a highly competitive market kulula was looking for a novel approach to focus attention on their credit card. Billads
provided them with the means to take their campaign to market reaching consumers when they are using their credit cards and at the exact point where they are transacting,” says Craig Segal, MD, Nine Mile Media.