There's a very good reason that MamaMagic™, The Baby Expo® has won Best Consumer Exhibition (6001 - 12 000m²) by EXSA (Exhibition Association of South Africa) for the last five years. Their shows radiate success. Above all they understand the essence of marketing - promoting directly to their target audience who each year flood into their expos around South Africa.
By not grasping the potential marketing reach offered by exhibitions such as MamaMagic, companies, especially those new to the parenting scene, are missing out on the perfect platform for their products. Exhibitions offer the ideal vehicle for branding, with MamaMagic offering the greatest return of all.
Supported by some of the biggest brands in the industry, MamaMagic markets and promotes your products and services to parents-to-be and young families in the LSM target market of 7-10 with kids from 0-6 years around the country:
Johannesburg - May
Durban - August
Cape Town - November
Johannesburg - November/December
With Durban and Cape Town covering over 6000m² and Johannesburg 10 000m² their more than 105 000 annual visitors know that a trip to a MamaMagic exhibition is more than just a day's outing - it's fun, child friendly and hassle free . They come ready to stock up for the next few months with all the special show offers, free advice and more.
An added drawcard is always the world's favourite purple dinosaur Barney and has always been supported by leading opening acts such the CBeebies Mister Maker, The Fimbles, along with other friends like Bob the Builder and Ed Jordan's Beautiful Creatures.
Over the last eight years organisers Exposure Marketing, a certified level 1 BEE company have become supreme experts in this field with the sole goal of growing and allowing exhibitors to maximise on the platforms they have created. By showcasing the finest, most innovative products and services in babycare and parenting they have made a visit to MamaMagic, The Baby Expo a must on this market's calendar.
"Each year we think will be the best and we're right - that is until the next year. We always build on past experience, bringing only the best advice and expertise to all our existing and new clients," says Projeni Pather, Managing Director of Exposure Marketing.
As Africa's largest parenting and child expo any company with any product or service in this arena can't afford not to be there.
The dates have been set for MamaMagic 2012: - Joburg 17 - 20 May at the Coca Cola Dome - Durban 31 August till 2 September at the ICC - Cape Town 2 - 4 November at the CTICC - Joburg 29 November till 2 December at the Coca Cola Dome
A prime position for your stand can make a difference so don't delay and ensure your brand has the best position on the best platform. Bookings are now open so call Marita Le Roux on 011 658 0161 or email for more information on how you can be one step ahead.
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 by EXSA (Exhibition Association of South Africa) for the last five years - their shows radiate success.)