Not so. Of all the marketing activities business owners can invest in, none can deliver personal interaction with real buyers like exhibitions can. Even a company new to exhibiting would find it difficult to come away from a busy show without generating new business. After all, the business is right there.
Not only do exhibitions provide critical exposure to potential buyers, they also are essential for learning about unfamiliar markets, building personal relationships and getting an up-close look at the competition.
This is why visitors to the Durban leg of The Baby Expo, taking place at the ICC Durban from 28 to 30 August 2009, the country's biggest parenting and baby exhibition, will experience an extensive array of exhibitors offering products and services all designed to make parenthood less stressful and more rewarding.
Proving their commitment to the nourishment of South African children, Nestlé
will be running a Kids Kitchen
at The Baby Expo Durban this year. The fully functional kitchen will include a working zone, kids demo area and an opportunity to taste all of the yummiest recipes fresh from the oven. Nestlé will also be setting up a special baby food court, where parents can feed their babies and toddlers with the latest Nestlé baby variants on offer at the show while relaxing and playing in a comfortable setting. Well-known celebrity and TV personality Tracy Going will be launching her new kids' recipe book African Animals Recipes & Rhymes
, which is sure to delight adults and kids alike with its easy-to-follow recipes and fun-to-learn rhymes.
Returning to The Baby Expo this year is Liberty Life
, who will not only be involved as a competition prize sponsor, but will also be looking after the well-being of the children visiting the Expo. Liberty Life will be setting up a kids welcome and registration area, where every child is fitted with an identity bracelet completed with parental contact details. Liberty Life will be sponsoring education policies as prizes for the All Expenses Paid Pregnancy
and Barney's Super-Dee-Doopa Family competition
, both exclusive to The Baby Expo.
To learn all about breast feeding and becoming a breast milk donor, visit the South African Breastmilk Reserve's stand, kindly hosted by Phillips Avent. Moms will also be able to feed their little ones in a relaxed environment away from the bustle of the show.
Netcare will be ensuring that vaccinations are update by having a dedicated clinic at the show for you. With on-site professional nurses to assist with any child-care queries, the Netcare Baby Clinic
is an exclusive feature at The Baby Expo Durban.
The fact that smaller visitors will be most interested in is that Baby City
is proud to bring Barney to The Baby Expo once again this year along with BJä and Baby Bopä. They will perform their brand new "We're All Friends" show daily, which will have parents and their kids rocking and rolling in the aisles. Baby City will also be offering plenty of show specials in their store on site and they are also sponsoring a great prize as part of the R150 000 All Expenses Paid Pregnancy
competition this year.
With so many babies and toddlers attending the show, Pampers
know how important it is to have a relaxed and comfortable environment in which parents can change their baby. Forget about the long queues at the restrooms, Pampers will have a specially marked changing area on the exhibition floor. All the workshops at the show will be run off of the Pampers stand ensuring that super moms and dads get only the best advice from a renowned panel of experts. The Pampers Preggy Lounge
will host the exciting final draw of The Baby Expo's All Expenses Paid Pregnancy competition.e.tv
is the official broadcast partner to The Baby Expo Durban, and will be hosting a Cool Catz play area
at the show so that little visitors are entertained all day. The area has been set up to ensure your little one has somewhere to run off some steam and watch their favourite episode of the Cool Catz.
If you haven't booked your tickets yet, you can book at Computicket do so today. See you at The Baby Expo Durban!
The Baby Expo Durban runs from 28 to 30 August 2009 at the Durban ICC. Doors open at 09h00 and close at 18h00 daily. For further information on The Baby Expo Durban, visit www.thebabyexpo.co.za