The PRISA PRISM Awards illustrate to the world the best of South African public relations, and aims to promote excellence in the public relations industry.
A part of the Your Baby Show team since its inception in 2005, The Lime Envelope was the communications agency responsible for the campaign which included extensive regional, national and international print, radio, television and digital media coverage of both the expo and the Guinness World Record™ attempt for the largest gathering of pregnant women at the Your Baby Show at The Coca-Cola Dome in May 2007.
Exposure Marketing & Communication, the company behind Your Baby Show, is thrilled by the win, which follows the expo's EXSA Exhibition of the Year Award 2007 (in the category Consumer 6 000m² - 12 000 m²) for Your Baby Show Durban. According to Projeni Pather, MD of Exposure Marketing, “Crucial to the success of an exhibition is the organiser's ability to extend the expo beyond selling merchandise on stands, by creating fulfilling relationships between the media, the visitors and the exhibitors' brands.”
Having outgrown its ‘show' beginnings, Your Baby Show has been re-launched as The Baby Expo™ in 2008, and will be kicking off in Johannesburg at the Coca-Cola Dome from Thursday 15th to Sunday 18th May. You can also catch The Baby Expo in Durban from the 29th – 31st August at the ICC, and The Baby Expo will be in Cape Town from the 7th – 9th November at the CTICC.
For more information visit
www.thebabyexpo.co.za.
