Your Baby Show is the Exhibition of the Year 2007 in the category ‘Consumer 6 000m² - 12 000 m²'! Your Baby Show Durban and Your Baby Show Johannesburg were two of the three finalists in this category at the Exhibition Association of South Africa (EXSA) awards held last Thursday at the Sandton Convention Centre, and Exposure Marketing and Communication was awarded the prestigious title for its exceptional Your Baby Show exhibition held in Durban at the ICC in August this year.
Projeni Pather, Exposure Marketing
In only three years, Your Baby Show has proven itself to be the leader in the consumer baby and parenting sector and its success as a marketing and communication tool has been reinforced with the awarding of this coveted title. By far the biggest and most successful baby and parenting exhibition on the South African events calendar, Your Baby Show provides superior quality visitors, first-class big and small name exhibitors and outstanding organisation and creativity.
Projeni Pather, Managing Director of Exposure Marketing and Communication says, “We were thrilled with the Durban show's visitor and sales figures, which were particularly impressive considering that this was the show's first appearance in Durban. The Durban show which was held at the ICC from 31 August – 2 September, received a standing ovation from visitors and exhibitors alike, a total of 20677 visitors (official audited figures) were counted through the doors and record sales were documented by our exhibitors throughout the three-days of the exhibition.
“The Johannesburg show was equally impressive, with official figures of 27 114 total visitors for the Johannesburg show. 2007 certainly proved to be a year of innovation for Your Baby Show. Not only were visitors (young and old) once again treated to daily shows performed by the world's best loved dinosaur, Barney™ sponsored by Baby City, but the exhibition also made history by setting the world's first Guinness World Record™ for the Largest Gathering of Pregnant Women under one roof. This successful world record attempt, sponsored by Pampers and Your Pregnancy magazine attracted an official figure of 1 146 pregnant women to the exhibition where they were treated to the largest baby shower in history.
“We are thrilled – it is such an honour to be voted Exhibition of the Year in such a demanding category, and the fact that both the Durban and Johannesburg shows were finalists is just the cherry on top. It is proof of how well our recipe works – we provide a very targeted marketing and public relations campaign to ensure we attract the correct visitor profile and we offer affordable and creative marketing and sponsorship opportunities to our exhibitors to ensure maximum brand awareness,” continues Projeni.
“Our partnership with Barney™, the world's best loved dinosaur, has further cemented Your Baby Show in the hearts and minds of South Africa's parents and children.”
The Your Baby Show will be making dreams come true in Cape Town from the 30 November – 2 December 2007 at the CTICC.